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Join the National Day of Reflection
We’re supporting the National Day of Reflection on 23 March, the first anniversary of UK lockdown, to commemorate this tragic loss of life and to stand together with everyone who’s grieving.
Since the first lockdown began in 2020, hundreds of thousands of people have died. Too many lives have been cut short and millions have been bereaved.
Behind the statistics and whatever the cause, every death has been devastating for the people left behind. Many have been unable to properly say goodbye to their loved ones, comfort or even hug each other.
As a nation, we need to acknowledge the millions in silent pain. So join us on 23 March, the first anniversary of the first UK lockdown, for a National Day of Reflection.
Let’s come together and reflect on this tragic loss of life, show support for people who’ve been bereaved and celebrate the lives of all those who’ve died.
There are still tough times ahead, as the death toll continues to rise. So whatever your background, whatever your beliefs, and whatever you’ve been through, please join us for our first National Day of Reflection.
This annual day will give us all time to pause and think about this unprecedented loss we’re facing, and support each other through grief in the years to come.
To raise awareness of the National Day of Reflection, there are two TV adverts to encourage the nation to take a minute to reflect and a moment to connect. The adverts, created by Saatchi and Saatchi, focus on the empty chairs or treasured possessions of people who are no longer with us. It features the track ‘Supermarket Flowers’ by Ed Sheeran – a song which was written about his late grandmother and has been donated for free.
The campaign will appear on TV, digital advertising, radio and social media. You can view the TV adverts here. You can also read the story of the advert. They will be available to share via our You Tube channel
Action: Marie Curie will be sharing the story of Carol Telfer, a chaplain at the Marie Curie Hospice, Glasgow, whose dad Jim features in the ad. Jim from Clydebank, was a reprographics manager. He worked at John Brown’s shipbuilding company and was an electrical draftsman on the QE2. He was diagnosed with vascular dementia last year and died on January 18, following a short illness with Covid. He was 89. Jim’s chair features in the longer version of the ad. Please look out for this on social and re-share or comment using #Dayof Reflection.
Talk – 23 March
There will be a series of Talks hosted by R2 broadcaster Diane Louise Jordan and an amazing line up of big names including Michael Morpurgo, Anneka Rice, Jason Watkins and Dr Amir Khan along with best-selling novelist Rachel Clarke. Our own stars, Ken Akers and Sam Royston will be hosting debates on Grief in the workplace and Talking Inequalities. Please encourage your teams and networks to sign up, they are free. A Moment of Reflection starts at 11.30am on 23 March.
Sing for a moment of reflection
Virtual choir project rehearsals continue – ‘live’ performance confirmed for 11am on 23 March via MS Teams. 14 choirs have engaged in the montage so far and over 25 people signed up for virtual performance. Still time to take part. Deadline for videos – 10 March
Bells will toll at 12.01pm across the four nations on 23 March, we are finalising some iconic locations, which is quite a challenge in lockdown!
Deadline for Faith reflections is 10 March. We are pleased to be working with British Sikh Nurses who are planning on further media work on the campaign in the Asian Community. Does anyone have any contacts in Hindi community?
A ‘what’s on near you?’ events page should go live this week. Please send your NDoR events to @National Day of Reflection Enquiries in the meantime.
Across the 4 Nations
Holyrood, the Welsh Assembly are finalising arrangements on how they will mark the Day. London Assembly and City Hall will also be confirming plans. Andy Burham Greater Manchester Mayor is one of the attendees at a special service in Manchester on 23 March.
New Supporting Organisations
Welcome to British Red Cross, Stonewall, Chief Nurses for Scotland, Wales and Northern Ireland and the Royal Horticultural Society (RHS). along with the Daily Express who did a fantastic two page spread in Saturday’s edition. The Nexus metro network across Newcastle will also be supporting the day.
Find out more at mariecurie.org.uk/dayofreflection
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